Blue River Fly Company is the #1 source for premium fly fishing flies from Idylwilde, Umpqua, Rainy, and Develo. Our product offering consists of fly fishing flies, fly boxes, fly rods and reels, videos, and accessories. We are adding new flies and gear on an monthly (if not weekly) basis.  Please let us know what fly fishing gear you would like us to add.

The idea for Blue River Fly Company was established on the Animas River in Durango, Colorado in 2006 between founders Bill, Dave and Jason.  The vision is to create a company that outfits anglers with premium fly fishing flies and equipment while providing useful, up to date information on how to use that gear and exceeding the customer's expectations with great customer service. 

As a company who sells fly fishing flies and gear that is made all over the world, we have a strong belief in corporate social responsibility and manufacturers who believe in fair trade. Corporate social responsibility is a broad-based movement in business that encourages companies to take responsibility for the impact their activities have on customers, employees, communities and the environment. Our belief in corporate social responsibility and desire to share our passion of fly fishing with future generations has led us to donate our time, services and 1% of our sales to protect and preserve wild trout habitat and help reverse the steep decline in the environmental health of our planet.  We have a strong desire to work with Fair Trade Only manufacturers to ensure our products are produced under safe, fair, legal and humane working conditions.

These values and a desire to share our passion for fly fishing have helped us create a company we're proud to run and work for!

 

Do I want fly fishing flies that catches two fish or twenty fish?

Many premium fly manufacturers, including Idylwilde, Umpqua, and Rainy have a strong belief in corporate social responsibility and believe in fair trade. They take responsibility for the impact their activities have on customers, employees, communities and the environment. As Idylwilde describes on its website: "If a fly's worth only $.99 it not only sucks, but it was likely tied in a third-world sweatshop and we'd rather not have that bad mojo hanging on our conscience. Idylwilde fly fishing flies are tied in Manila, Philippines under a markedly forward-thinking arrangement with Sister Christine Tan, a Catholic nun who believed her people needed more than charity. They needed good-paying, honest jobs they could rely on as they built a life outside the confines of poverty. Our promise to Sister Christine continues some 12 years later, now enabling over 150 tiers to better provide for their families. The flies you see from Idylwilde are the work of their hands and their hopes."

Price is a pretty good indicator to the overall quality of the flies you buy. Cheap flies are almost always cheaply tied. It does not take a Rocket Scientist to do the math. You can also test them out by making sure they don't easily spin, are designed well for balance, are tied to the proper proportion, etc

Umpqua, Idylwilde, and Rainy have significantly raised the standards by which high-quality fly fishing flies are defined with their use of premium materials such as Tiemco hooks, Metz and Whiting hackle, and by developing the consummate skills of its production fly tyers.

You would not settle for sub-standard rods, reels, fly lines, waders, etc. that fall apart or break after a couple times fishing. Why then settle of substandard flies? Fly fishing flies are the most important part of fly fishing. If the end result to all of this is to catch fish then why not spend more time, money, and energy on the only element the fish actually care about?"